The Midwest Energy Efficiency Alliance (MEEA) selected the On Demand Savings program of MGE and Focus on Energy as the winner of its 2018 Inspiring Efficiency Award for Innovation. The program identifies low or no cost strategies large energy users can use to better manage their energy use and gain efficiencies at times of peak electricity demand. Launched in 2015, the On Demand Savings program shows customers how on-peak demand charges impact their utility costs. Large customers using significant amounts of electricity within short periods of time pay demand charges in addition to basic electric service charges. The program seeks to reduce long-term costs for all customers by lowering peak demand and avoiding the costs associated with expanding electricity generation and infrastructure. Focus on Energy