An Unusual Plan for Lowering Solar’s Customer Acquisition Costs: Infomercials

Article originally published by GreenTechMedia

Generac Power Systems, a Fortune 1000 company that sells residential backup power generators, is making a play for the residential solar and storage market.

This spring the Wisconsin-based company, part of stock-listed Generac Holdings Inc., acquired storage manufacturer Pika Energy and home energy management system company Neurio Technology. Relying on those technologies and drawing on the 60-year-old company’s experience in fostering markets, Generac will sell home solar and storage systems, to be installed by an army of contractors…